The popularity of Smart Checkout is based on two main benefits. Smart Checkout minimize the essential promotion investments of retailers while ensuring measurable fast return, leveraging both retail store volume in general and increase in sale particular brand or category sales increase
"Often you need to excel in advertising to attract the attention of your potential customer - RETAIL is full of advertising messages in stores. Likewise targeted advertising on the Internet makes sense to implement an individual approach offline. Smart Checkout allows high-quality segment audiences and "guess" individual needs. For example, if a person bought Pampers, not the fact that he needs a Head & Shoulders, but Pampers wipes would be useful. "
Elena Lutsenko, Marketing Manager at Procter & Gamble in Russia