How it works
Stage 1
Definition of brand/client communication goals
Study client’s brief
Determination of retail chain
Stage 2
Promotion strategy development
Determine Criteria for target audience Selection
Sales check content
Amount and combination of products, check amount
Payment type
Personal data and purchase history
Matching of the campaign mechanic
Trial purchase stimulating
Increase in sale and purchase frequency
Current customers loyalty lifting
New product advertisement
Research of target audience’s buying preferences
Switching from competitive products
Stage 3
Campaign launch
Colored coupons print in the store
Coupons activation
Interim report generation and campaign adjustment if necessary
Stage 4
Summing up the campaign
Full analytical report generation
Campaign efficiency evaluation