Smart Checkout equipment is installed on a retailer cash desk to print automatically the colored coupons for a shopper during purchase payment
Smart Checkout analyses the shopper’s basket composition, loyalty card and payment method. On this data Smart Checkout identifies the target audience of the customer and relevant offer for him to convey.
The system meant to drive the consumer’s purchase behavior in the sale point, it allows stimulate product trial and repeat consumption, switch the customer from competitors’ products, lift the brand loyalty, and determine the consumer preferences
Smart Checkout delivers a new level of quality and efficiency of personalized communication with shoppers in-store